Two Degree Mobile case study - Free Essay Example

Sample details Pages: 7 Words: 2062 Downloads: 2 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? EXECUTIVE SUMMARY Two degree mobile company is New Zealand s newest mobile network company. It launched in 2009. It is a private telecommunication industry. Don’t waste time! Our writers will create an original "Two Degree Mobile case study" essay for you Create order It establishes branches in various places but headquarter in Auckland. The market is highly concentrated with two large mobile network operators Vodafone and Telecom with a combined market share of approximately 90% of mobile subscribers and a recent new entrant Two Degrees with approximately 10% of subscribers. Market concentration is even higher if market shares are estimated by revenue levels rather than by subscriber numbers. The Commerce Commission has expressed a number of concerns relating to market performance à ¢Ã¢â€š ¬Ã¢â‚¬Å" especially in relation to the high level of prices and low volume of mobile voice calls; and the level of on-net discounts and traffic for voice and SMS services. On the basis of its belief that the combination of on-net pricing and high mobile termination rates creates barrier that restricts the ability of small network operators to compete with larger Mons, the Commerce Commission has introduced measures to monitor on-net discounting and traffic patterns. It has also determined that the price of the mobile termination access service should decrease towards its estimate of the underlying cost of providing the service. While Two Degrees is playing an important role in promoting competition in the New Zealand mobile market, we find that it will continue to face a number of challenges as it seeks to compete more effectively in the future. In particular, we find that: It is still, effectively, a new entrant in the New Zealand mobile market as it has deployed its own network in only some parts of the country, and is still seeking to roll-out its network in new areas. Further, it is still seeking to upgrade its network to match the network functionality of the existing Mons, and has yet to enter the large business and government market segments. Two Degrees is yet to turn over an annual operating profit despite acquiring almost 10% of market subscribers, which implies that it may not have yet reached minimum efficient scale. Overall mobile industry revenue growth rates are presently flat, with declining voice revenues being roughly matched by increases in SMS and data revenues. Prospects for rapid revenue growth are also limited given Two Degrees has entered the New Zealand mobile market during a mature phase of its development, with mobile penetration levels already in excess of 100%. For so long as Two Degrees has a significantly lower market share of mobile subscribers, it will always be vulnerable to the risk of anti-competitive on-net pricing offers being launched by its rivals in a way that could limit its ability to attract new customers. While Two Degrees continues to have its own network only deployed in major population centres in New Zealand; it will always be dependent on its rivals to provide nationwide network coverage via the acquisition of a national roaming service that is not, at present, subject to access price regulation. Question 1: Explain the role strategic marketing occupies in organization. Your answer must address how planning, decision making, selecting and pursuing marketing opportunities achieve sustainable competitive advantage. Strategic marketing: Marketing strategyis the goal of increasing sales and achieving a sustainablecompetitive advantage.Marketing strategy of 2 degrees includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Planning: 2 degrees use the planning function for achievement of its goal. 2 degrees starts the planning with situation of current operation of an organization and identifies what needs to be improving for next year. 2 degrees also involves the result which they want to achieve and determine the process step by step. Decision making:- In an organization after planning decision making is done. First the manager make plan and then make decision on that plan to achieve goods of organization. After planning the manager takes the main decision and starts work step by step and then achieve the goal of organization. Selecting marketing opportunities to achieve sustainable competitive advantage: To achieve the advantages, the organization has to select the different marketing opportunities. After get the advantages of competitive part, the organization can achieve the goals. There are many competitive of 2 degrees like Vodafone, Telecom, Skinny mobiles and many more so 2 degree use this function for achieving the competitive advantage. Question 2: Explain the term marketing strategy in terms of how such a strategy helps a business unit achieve its marketing objectives. Product: Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s product which company planning to market is with complete for new generation smart phone which have latest and new features which no other company provide. 2 degrees provide many facilities and plans for latest phones like it gives high speed internet and cheaper plans like in $29; customers get 300 minutes, 1 GB internet data and unlimited texts. So by these types of products, most of the customers are attracted by it and use 2 degrees. Promotion: This promotion can be achieved by powerful advertisement on media channels and by advertising the products on Internet too which acts a powerful advertisement tool nowadays. Secondly the advertisement can be carried out in magazines and newspaper. 2 degrees uses banners and posters as a promotion to attract the customers. Price: For this strategy, companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s main targets are all the people who uses the brand new product in smart phone world and college going students because they mostly uses internet so 2 degrees set the price by which they are satisfied. Company also give many types of plans like low roaming rates, low rates on international calling and so on. Place: If company segment the market clearly, then only we come to know potential place, while considering targeted customer living territory and distribution facilities. 2 degrees most of the sales are depending on the place strategy. 2 degrees arrange its most of branches in the city area or that place where population is high so they get more profit Question 3: Explain, identify and describe the six stages of strategic marketing planning process. Establish ability to work: In this point, manager has to make different teams for divide the work and then allocate all the resources and clarify all the task of plan. Also clarify the roles for different groups or team and make the situation to work. By all these, a person can establish the ability to work and start planning process. 2 degrees make the teams and the main in the team is established the work ability in the team. By this all the team members are take interest in their work so the manager established the ability in many ways like to give promotion, to give best worker price by this all the workers have ability to work hard. Analyse problem: For analyse problem, First thing is to collect all the information about problem and assess the importance of problem and also effects on society. Then try to get feedback from stakeholders. Develop alternate solution: After finding problem, first is to check the team staffing and collect alternative information. Than search for possible situation and after that define and describe the solution for the solving of problem. Evaluate alternative solution: For evaluation, First thing is to assess problem solving potential and derive potential efficiency. Moreover, estimate the expenditures and get cost efficiency also. Another thing is to collect adjusted efficiency adjusted efficiency and assess the acceptance of political parties or department. Set planning priorities: For solving the planning priorities, First thing is to estimate the expenditure of planning and then assess planning urgency and synergies and also derive planning priority by all these elements, planning priorities are set. ThePriority Setting Process Checklist(PSPC) provides a systematic approach to planning for priority setting. This tool is particularly useful when decision makers are allocating finite resources among multiple competing priorities, as ithelps users to identify necessary elements before the priority-setting process begins. Determine next step: For this step, first check completeness of decision draft and also assess recommendation for the planning process and at last make decision. Question 4: Explain the links between strategic marketing and corporate strategy. Mission statement: Mission statement is a statement of an organization or a company. The mission statement should guide the action of the organization and also give guidelines for decision making. It provides the framework for achieving the goal of a company. According to Bart, the commercial mission statement consists of three essential components: Key market: For 2 degrees all the people are targeted customers. Contribution: 2 degrees provide many types of services to their customers like to choose their own numbers for their card, online top up, high speed internet or 4G speed internets, cheaper plans, returns and refund policies, to solve customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s problems immediately and many more. It is a contribution of 2 degrees so customers are attracted by it and trust on it. Distinction: There are many services of 2 degrees but some are unique or most of the customers are like some of the services like to choose own numbers, return and refund, customers get the immediate solution of their problems etc. So this is distinction of two degrees and ità ¢Ã¢â€š ¬Ã¢â€ž ¢s all about why most of the people are using 2 degrees. Organizational structure: Anorganizational structuredefines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims. It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment. Organizationsare a variant ofclustered entities. Every organization should concern about its structure. The structure clarifies relationship, roles and responsibilities. There are 5 main points in this structure: Job title. Specific task required. Supervisor and Sub ordinates. Units of department. Minimum skills for job. Corporate responsibilities and ethics: Corporate socialis a form ofcorporateself-regulationintegrated into abusiness model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and internationalnorms. In some models, a firms implementation of CSR goes beyond compliance and engages in actions that appear to further some social good, beyond the interests of the firm and that which is required by law. It is one type of the responsibility of 2 degrees to follow it for knowing of what is right and what right things to achieve the goal in the short time because it involves learning what is wrong and what is right and then doing right things to achieve the organizational goal. Ethics teach different rules of organization to the staff in very easy and simple way. Dynamic strategy: The word à ¢Ã¢â€š ¬Ã‹Å"dynamicsà ¢Ã¢â€š ¬Ã¢â€ž ¢ appears frequently in discussions and writing about strategy, and is used in two distinct, though equally important senses. Thedynamics of strategy and performanceconcerns the à ¢Ã¢â€š ¬Ã‹Å"contentà ¢Ã¢â€š ¬Ã¢â€ž ¢ of strategy à ¢Ã¢â€š ¬Ã¢â‚¬Å" initiatives, choices, policies and decisions adopted in an attempt to improve performance, and the results that arise from these managerial behaviours. By using of thedynamic model of the strategy process, 2 degreesmakes a way of understanding how strategic actions occur. It recognizes thatstrategic planningis dynamic, that is, strategy-making involves a complex pattern of actions and reactions. It is partially planned and partially unplanned. A literature search shows the first of these senses to be both the earliest and most widely used meaning of à ¢Ã¢â€š ¬Ã‹Å"strategy dynamicsà ¢Ã¢â€š ¬Ã¢â€ž ¢, though that is not to diminish the importance of the dynamic view of the strateg y processes. Knowledge management system: 2 degrees uses the knowledge management system because it is the process of developing, sharing and effectively using organizational knowledge. It uses the best knowledge to achieve organizational objectives by using multi-disciplined approach. Knowledge management efforts typically focus on organisationalobjectivessuch as improved performance,competitive advantage,innovation, the sharing of lessons learned, integration andcontinuous improvementof the organisation. KM efforts overlap withorganisational learningand may be distinguished from that by a greater focus on the management of knowledge as a strategic asset and a focus on encouraging thesharing of knowledge. It is seen as an enabler of organisational learning and a more concrete mechanism than the previous abstract research. It includes courses taught in fields of business administration and management. So thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why 2 degrees uses the knowledge management system and it is very important for it. Reference: www.google.co.nz www.2degrees.co.nz

For the Good of South Africa in Theophilus Msimangus Cry,...

In this marvelous novel, Theophilus Msimangu gives us his one hope for his country. Msimangu says, â€Å"I see one hope for our country, and that is all white men and black men, desiring neither power or money, but desiring only for the good of their country, come together to work for it.† This is a powerful quote spoken by Msimangu which reflects among his character throughout the book. Msimangu hoped for people living in South Africa to forget race and to instead think of what would best help the country. Although South Africa has been on a rocky path, they do seem to have taken a turn on the right path, on the path to racial equality for all. Unfortunately, South Africa has not fully met Msimangus ideas on which people of all races work†¦show more content†¦A country divided will surely fall, which brings us back to the quote. Msimagus one hope was to unite the country, and the only way how is for selfless love to counter the oppressive powers that whip down on racial segregation. South Africa has had a long, rough time moving through times of heavy racial segregation. In 1948 the National Party was formed, and along with it brought the apartheid. The Nationalist Party reigned from 1948 to 1994, at time which the apartheid was abolished. In 1950, the population was sorted into different races by force. Blacks were forced into areas where nobody wanted to keep the better land for the whites. In addition to being isolated to one area of South Africa, if one was to leave their hometown they would need a pass to do so. People needed a passport to go to their everyday work! During this time further laws are implemented to segregate black and whites even farther than before. In return, the African National Congress responds with campaigns of civil disorder, to hopefully prove a point to their oppressors. However, unfortunately this time to no avail. A decade later, in the Sharpeville massacre, seventy demonstrators were shot and killed because of simple protest. This led to a chain reaction of more rights being taken away from the people. Firstly, the African National Congress was banned, in hopes of preventing protests from happening, although the ban may not of accomplished as much as it was hoped for. The party

Billy Joel Live at Madison Square Garden free essay sample

The lights dimmed, the crowd roared, the piano boomed and the show began it was Billy Joel, live at Madison Square Garden. It had been four years since I had seen Joel on tour with Elton John and I was hoping his alcoholism had not affected his music. When the show started, all my doubts were put to rest. Starting with â€Å"Angry Young Man,† Joel showed he still has incredible talent. Accompanying Joel was his band, almost all from the New York metropolitan area. After â€Å"Angry Young Man,† he began the set list with songs from early albums, â€Å"The Nylon Curtain† and â€Å"52 Street.† It was nice to hear songs like â€Å"Zanzibar† and â€Å"Stiletto,† plus some I didnt know and others I had not heard in years. I will never forget the talent of his band. There were the usual guitars, bass and drums, but it was the horn section (besides the piano) that brought the songs to life. We will write a custom essay sample on Billy Joel Live at Madison Square Garden or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For songs like â€Å"Movin Out† and â€Å"Only the Good Die Young,† the three musicians added a sound that stayed in my mind long after I left the Garden. The only complaint I had was missing â€Å"Miami 2017,† a song associated with New York City. My favorites were the last two, â€Å"Scenes from an Italian Restaurant† and â€Å"Piano Man,† the one song everyone wants to hear. Leaving the Garden, the music still played in my head. The concert was one of the best I have ever attended.

Racism in The Kite Runner Essay Example

Racism in The Kite Runner Paper In Khaled Hosseini’s world-renowned novel The Kite Runner, Hosseini tells the story of a young Afghani boy , Amir, and the trials that he must go through to learn who he is. Hosseini uses the narrator of Amir to bring to light not only the devastation that has befallen Afghanistan but to also incorporate universal themes that , no matter who you are, anyone can relate to. Hosseini exemplifies multiple themes throughout his work; however, the theme of racism plays a vital role in the characterization of the characters, but it also plays a major role in the lessonsthat readers can learn from The Kite Runner shown through the Hazaras’ battle with discrimination, Baba’s hatred of Russians, and through the radical ideology of the Taliban. The primary conflict of racism in the novel is against the Hazara, who practice Shia Islam. The dominant group is the Pashtuns who practice Sunni Islam. Some characters call Amirs childhood friend Hassan a mice-eating, flat-nosed, load-carrying donkey. The Hazara are immediately identifiable, as they are thought to have stereotypically Mongoloid physical traits. Amir thinks of Hassan as just a Hazara more than once, even though Hassan is the only real friend he has in the story. Baba has a similar relationship with Ali, Hassans father. Amirs grandfather adopted Ali as his own son, and Babas brother, but his role is always as a servant. We will write a custom essay sample on Racism in The Kite Runner specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Racism in The Kite Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Racism in The Kite Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Amir and his father use the division between Pashtun and Hazara to oppress them in the most insidious of ways, as they pretend to be close to Hassan and Ali, while keeping them at an arm’s distance as servants. When Amir and his wife adopt Hasaans son Sohrab, his father-in-law protests, I have to deal with the communitys perception of our family. People will ask. They will want to know why theres a Hazara boy living with our daughter. What do I tell them? In some sense, the persecution is a prevalent theme all the way through t

Blowback essays

Blowback essays Chalmers Johnson presents a provocative analysis of the consequences of American political and military policy abroad in his progressive book, Blowback. The term blowback was first invented by the CIA to describe the effect that Americas operations in foreign countries could potentially result in retaliation. The book was published in 2000, eighteen months prior to the 9/11 terrorist attacks, but clearly outlined the likelihood of such an event occurring. The first two chapters in the book alone serve up a strong cautionary case warning us about the negative impact US foreign policy has overseas. The following quote sums up the main premise of the book, Although most Americans may be largely ignorant of what was, and still is, being done in their names, all are likely to pay a steep price-individually and collectively-for their nation's continued efforts to dominate the global scene. Johnson p.33 Johnson argues that America has become an empire that has placed its military presence all over the globe, and uses American dollars to shape the economic climate in many foreign countries. He goes a bit far though in his prediction that our countrys political overreach ultimately spells disaster for the empire. He draws the simple conclusion that since America is an empire, and all empires fall, so America will fall. The fact that we have military bases abroad does not equate America to the Roman Empire. However, some of the events that occur as a byproduct of our presence overseas have long lasting tragic consequences, and the appalling manner that our government responds to US inflicted atrocities bring shame and dishonor upon all of us. An accident caused by a Marine Corps pilot that resulted in the deaths of 20 Italians when a ski-lift cable was cut seems to be gross negligence in light of the facts that the altitude and speed parameters were both violated. Yet the ...

Large proportion of the population Essays

Large proportion of the population Essays Large proportion of the population Essay Large proportion of the population Essay Women are also affected by the social class idea which means that they are not only discriminated against because of their sex but also if for example, they are in a lower class, they will be at even more of a disadvantage due to the cost of participation and the amount of free time they have available. Conflicts theorists believe that the emphasis should be taken off the amount of money and commercialisation of sport and concentrate more onThe development of a humane and creative society, so that sport can become a source of expression, creative energy, and physical well-being (J.Coackley, 2003, page 41) It is important to remember that commercialism and sport are closely linked to media exposures which are also related to both the Feminist and Conflict approach to women in sporting society. Coackley (1994) suggested that for sports and business to flourish successfully together they need to be in market economies and in large densely populated cities. The attending spectators would also need the time, money and freedom of movement to attend such events. Whilst such a high standard of living is necessary so is an effective transportation system to ensure that spectators can get their chosen event.However, commercialization of sport is now more than just paying to spectate at events. It includes advertising, endorsements, buying clothing (leisure wear), sports goods and paying for participation. The sports council has estimated that half a million jobs in the UK are dependant on the sports business. All sports that are watchable have potential for commercial exploitation. (and that)Companies sponsor events to make money (Cashmore, 1996)Although there is a lot of money to be made in the commercialization of sport, there is an obvious difference between the male and female performers sponsorship and advertising schemes which links in with the media. Honeybourne et al (1996) define the media as: A form of mass communication, usually comprising the press, television and radio.The media has a direct influence on the values and morals of a society since it reaches such a large proportion of the populationAs this statement declares, the media plays a vital role in the sporting society. The feminist theory proposes that women dont get the publicity and consideration they deserve. This could also link back to fact that society sees Women as the weaker sex. An example of women being miss-interpreted is the female tennis player Anna Kournikova. Anna Kournikova has made more money out of advertising and modelling than she has out of tennis. Feminist theorists may believe that if Anna Kournikova was not as good looking and was not perceived as a sexy role model then she would not have made all that money.Where the emphasis is based on talent when it comes to males in sport, the emphasis is based more on good looks when it comes to females in sport. This is because a lot of people (males in most cases) who watch womens sport want them to look aesthetically pleasing to the eye. This is not always the case but you just have to look at an event, such as beach volleyball, to see that they have that dress code to boost ratings and publicity of the sport.Conflict theorists would say that some newspapers (mainly tabloids) are aimed at a certain social class. However, they can also be quite sexist when writing about sport as their target population is males buying sports specials on Saturday evenings to find the results written by male journalists. The feminist theory and the conflict theory do share some of the same thoughts as women and social class can link together. For example, women in middle-lower income families often feel the restraints of child nurture and homemaking.Without money to pay for child-care, domestic assistance, and sport participation costs, these women just dont have enough opportunities or time to play sport. Also they dont have access to the gyms and maybe cant afford the travel to get to the places where they want to play sports. Furthermore sports are usually social activities occurring among friends, and, if a womans friends dont have the facilities enabling them to play, she will have even fewer activities which would lead to her being less motivated for interest in participation. However, this is also true for men but men are more likely to have an arrangement of relationships from sport interest.Women in upper-income families frequently face a different state of affairs. They have the money and resources to pay for childcare, domestic assistance and sport participation. They often participate in sport activities by themselves, with friends, or with family members. They have social networks made up of other women who also have the resources to maintain high levels of sport participation. (J.Coackley 2003, page 336)Women who have been brought up in these families often have played sports during and since their childhoods and have attended schools with good sports programs; however, they have experienced the same constraints as their lower-income counterparts. Their opportunities are much greater than those of lower-income women, even though they may not be equal to those of upper-income men. (J.Coackley, 2003, page 338)However, these theories have their weaknesses. Both the conflict theory and feminist theory under-estimate the importance of other factors when it comes to explaining how people relate to others, organize social life and especially in terms of discrimination in sport. These other factors include race, ethnicity and age. Conflict theory also underestimates the value of gender and sexual orientation.Also the feminist approach under estimates the importance of social class, disability, religion and nationality. In conclusion, both the feminist and conflict theory produce good arguments about sports role in society; nonetheless, there is also evidence to show that they do not touch on other factors which are just as significant as their views. To gain a true understanding of sports role in society and also relate it to women in sport then all the theories should be revised before making an accurate opinion.

Freedom of expression should be guaranteed. Discuss Essay - 1

Freedom of expression should be guaranteed. Discuss - Essay Example OECD and African Development Bank (2012) point that freedom of expression includes the right for one to freely hold opinions without there being any interference as well as the innate right for individuals to be able to seek impart and receive ideas and information via the use of various media irrespective of the possible frontiers. Guaranteeing freedom of expression basically means that individuals are assured of this inalienable right without failure; in this regard freedom of expression should be guaranteed as it is essentially an inseparable element of democracy and the modern day free press. Freedom of expression generally aids society in exercising control over various state authorities as well as in maintenance of a system whereby the society is essentially self controlled as is dictated by the demands of democracy. Self controlled societies are responsible for making their own decisions and it is only possible for these societies to be able to do this if they are well informed and has in place and system that encourages open exchange of opinions via the various mass media. This essay will critically underscore some of the various reasons as to why freedom of expression in mass media should be guaranteed in relation to its importance in mass media. Guaranteed freedom of expression is an important contributor to the democratic belief that the government should necessarily be restrained by a system of various balances and checks. These checks and balances are designed to restrain it from corruption, tyranny and ineptitude (Human Rights Watch 2011). By utilizing the freedom of expression that is available to it, the press can be able to promote democracy by facilitating a free flow of information and providing important information to the public, which can in turn help the public in making crucial decisions affecting the state as it has the right to protest